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Multimedia Communications Specialist
Honolulu, HI
Job Description
- Creates original content that engages our target audience and supports HMSA's business goals and objectives:
- Researches, produces, writes, shoots, and edits in-house videos and livestreams.
- Writes clear and compelling stories in HMSA's brand voice.
- Writes effective digital headlines and summaries that help attract audiences.
- Creates engaging social media posts that attract audiences and encourage readers to interact with HMSA.
- Creates and develops content for digital platforms, including but not limited to web, social media, HMSA's blog, email and text messaging, that informs, educates and inspires.
- Uses the best tool (e.g., written, design, infographics, video, etc.) to tell the story in a way that connects with the target audience and is appropriate for the vehicle.
- Creates news and event-based content impacting all stakeholders, including text stories, photos/graphics, live streaming content, and social media elements.
- Participates with teams internally and externally in the creation and distribution of content.
- Works as or with another videographer/editor to gather video assets, (i.e., conducts on-camera interviews with stakeholders with an ear toward eliciting compelling sound bites, identifies and directs videographers to shoot needed b-roll footage, and conceive graphics).
- Takes and edits photos and videos to create their own stories, and provides layout/design direction, as needed, to tell the story.
- Provides packaging and presentation across all platforms, including mobile and other social media platforms such as Facebook, Instagram, LinkedIn, YouTube, and X (formerly Twitter).
- Works along with other video editors to fine tune and optimize videos from pre-production to delivery.
- Works closely with the video, web, and design teams to ensure design principles and brand elements are effectively translated into social media and/or digital assets.
- Works collaboratively with communications brand, social media, design, and digital counterparts to help conceptualize and produce engaging digital content for HMSA channels.
- Manages production schedule and timelines:
- Helps maintain production calendar for all projects and provides regular status updates to management.
- Schedules and posts assets to social media sites, such as Pinterest, Instagram, Facebook, YouTube, etc., and assists with coordinating social livestream events.
- Becomes a subject matter expert on HMSA digital platforms and applies that expertise to expand reach, engagement, and distribution of content.
- Helps create and maintain content plans for specific events, campaigns, and corporate priorities.
- Tracks production schedules and assets, ensuring that established deadlines are met.
- Actively communicates with teammates and managers.
- Maintains proficiency and knowledge in latest trends, technology, and best practices for digital video content.
- Maintains proficiency and knowledge in latest trends and best practices for digital video content production and distribution on YouTube and other digital platforms.
- Research, strategy, and analysis
- Stays abreast of new video, social media, and e-commerce developments and researches best-in-class examples.
- Analyzes engagement on social media platforms and provides direction for optimizing content and videos.
- Monitors real-time digital and social analytics across internal and external platforms. Provides recommendations based on analysis.
- Assists with the development and maintenance year-over-year of a video content strategy that ensures HMSA is using current best video practices available and growing its audience on YouTube and other video platforms.
- Perform all other miscellaneous responsibilities and duties as assigned.
Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Experience
Open
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